The Coronavirus pandemic is accelerating the need for colleges and universities to adapt their academic outputs to meet the immediate needs of the labor market. Offering shorter term credentials other than degrees is one approach schools are taking to quickly address skills gaps in local and regional economies. With an explosion in credential diversification, though, the higher education industry is now at an inflection point. We must find ways to provide credentials that are strategically impactful for long-term viability, while still meeting short-term market demand. Learn from industry experts on the current trends in diversifying credentials, how to avoid “shiny object syndrome,” and how to market these opportunities and speak with potential students in a way that adds value to your institution’s offerings.